71% of searches are done through Google. This number gives you more reason to take a risk in investing on Google. The most popular advertising service by Google is called “AdWords”. According to Google’s data, AdWords can reach 80% of the global internet users. Because of this, AdWords has gained popularity among businesses. In this article, we will discuss why you should invest in Google AdWords:
Brings you more leads
Google AdWords is highly scalable. It means marketers don’t have to triple their marketing efforts just to get three times the leads. The more you invest in pay-per-click campaigns, the more leads you get. That is why more businesses spend millions a year on AdWords advertising.
Easy to track progress
AdWords is also measurable which means you can easily determine if your campaign sucks or is flying high. Basically, you just pay for every click. With this, you can track or measure the success of your AdWords campaign. Unlike SEO, you can’t determine if your efforts will boost your rankings or not.
AdWords also offers you a wide variety of options. Google allows you to specifically target the audience you want to reach. For example, you can determine the exact keywords that will prompt your ads to appear once these are searched. You can also narrow your audience by setting the location, language, or browser.
Faster than SEO
To be successful in SEO, you have to push harder than normal. Further, you always do not get consistent results. Sometimes SEO flops, sometimes you get what you want. In AdWords, you just pay Google to do the magic. You do not have to work harder for your content or study algorithms as Google will immediately display your ads on top of the search engine results.
97% of Google’s revenue comes from advertising. So basically, Google will focus on this new venture. As more businesses discover the greatness of AdWords, Google ads are now dominating search engine results pages.
We hope this discussion helps you decide about your next digital marketing venture.