5 Tips to Maximize Your AdWords Campaign

More businesses engage in PPC campaign because apart from its effectiveness, it also costs less. You just pay for what you get. In fact, display advertising is proven to increase traffic to your website by 300%. The most popular PPC platform is Google AdWords. According to Google, a business earns $2 for every dollar they spend on AdWords. But did you know AdWords can be more effective? Follow these five tips to maximize your AdWords campaign:

Invest more on strong keywords

AdWords gives you the freedom to regulate your audience reach. One way is to choose specific keywords. In this case, you have to decide on what keywords you want to invest more. So, you have to determine firsts the top keywords that your consumers are likely to search. Then, place more money on these keywords.

Use negative keywords

In connection with the first tip, it can also be beneficial if you choose negative keywords. These are keywords that are actually not related to your niche or business. It is helpful in a sense that it can reduce the times your ads are being displayed on irrelevant queries. Moreover, it will also help you reduce costs.

Do not combine search and display campaigns

AdWords also allow you to combine search network and display network campaigns. But the truth is, both are stronger if they are run separately. It will also save you more money. So when you set up a campaign, make sure you select “search” or “display” network only.

Run responsive display ads

Google recently launched their responsive display ads which replaced the regular. This is convenient in a sense that you do not need to upload several image or banner ads. Instead, you just have to provide an image, a headline, and URL. The image will automatically resize itself to fit in any ad space.

Optimize for mobile devices

This is a must in this generation now. More users use smartphones to search for anything. Therefore, you have to run mobile-optimized campaigns.

Google AdWords is definitely a good investment for businesses. It helps you increase your popularity and boost your conversion rate.…

Top 5 Reasons Why You Should Invest in AdWords

71% of searches are done through Google. This number gives you more reason to take a risk in investing on Google. The most popular advertising service by Google is called “AdWords”. According to Google’s data, AdWords can reach 80% of the global internet users. Because of this, AdWords has gained popularity among businesses. In this article, we will discuss why you should invest in Google AdWords:

Brings you more leads

Google AdWords is highly scalable. It means marketers don’t have to triple their marketing efforts just to get three times the leads. The more you invest in pay-per-click campaigns, the more leads you get. That is why more businesses spend millions a year on AdWords advertising.

Easy to track progress

AdWords is also measurable which means you can easily determine if your campaign sucks or is flying high. Basically, you just pay for every click. With this, you can track or measure the success of your AdWords campaign. Unlike SEO, you can’t determine if your efforts will boost your rankings or not.

Customizable

AdWords also offers you a wide variety of options. Google allows you to specifically target the audience you want to reach. For example, you can determine the exact keywords that will prompt your ads to appear once these are searched. You can also narrow your audience by setting the location, language, or browser.

Faster than SEO

To be successful in SEO, you have to push harder than normal.  Further, you always do not get consistent results. Sometimes SEO flops, sometimes you get what you want. In AdWords, you just pay Google to do the magic. You do not have to work harder for your content or study algorithms as Google will immediately display your ads on top of the search engine results.

Dominates SERPs

97% of Google’s revenue comes from advertising. So basically, Google will focus on this new venture. As more businesses discover the greatness of AdWords, Google ads are now dominating search engine results pages.

We hope this discussion helps you decide about your next digital marketing venture.

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