More businesses engage in PPC campaign because apart from its effectiveness, it also costs less. You just pay for what you get. In fact, display advertising is proven to increase traffic to your website by 300%. The most popular PPC platform is Google AdWords. According to Google, a business earns $2 for every dollar they spend on AdWords. But did you know AdWords can be more effective? Follow these five tips to maximize your AdWords campaign:
Invest more on strong keywords
AdWords gives you the freedom to regulate your audience reach. One way is to choose specific keywords. In this case, you have to decide on what keywords you want to invest more. So, you have to determine firsts the top keywords that your consumers are likely to search. Then, place more money on these keywords.
Use negative keywords
In connection with the first tip, it can also be beneficial if you choose negative keywords. These are keywords that are actually not related to your niche or business. It is helpful in a sense that it can reduce the times your ads are being displayed on irrelevant queries. Moreover, it will also help you reduce costs.
Do not combine search and display campaigns
AdWords also allow you to combine search network and display network campaigns. But the truth is, both are stronger if they are run separately. It will also save you more money. So when you set up a campaign, make sure you select “search” or “display” network only.
Run responsive display ads
Google recently launched their responsive display ads which replaced the regular. This is convenient in a sense that you do not need to upload several image or banner ads. Instead, you just have to provide an image, a headline, and URL. The image will automatically resize itself to fit in any ad space.
Optimize for mobile devices
This is a must in this generation now. More users use smartphones to search for anything. Therefore, you have to run mobile-optimized campaigns.
Google AdWords is definitely a good investment for businesses. It helps you increase your popularity and boost your conversion rate.